Graphic Design Projects

1

Visual Identity & Product Packaging

Project Overview:

Client: SHORASHIM (Natural Health & Beauty)
Deliverables: Comprehensive Packaging Design, Label Design, Custom 3D Bottle Mockups (10 SKU), Promotional Flyer.
Goal: Create a unified, trustworthy, and premium visual identity for a new line of natural supplements.

"Developing high-end marketing materials that reflect the brand's commitment to natural health and breakthrough pharmaceutical technology."

Visual Identity & Product Packaging

Client: SHORASHIM (Natural Health & Beauty)
Deliverables: Comprehensive Packaging Design, Label Design, Custom 3D Bottle Mockups (10 SKU), Promotional Flyer.
Goal: Create a unified, trustworthy, and premium visual identity for a new line of natural supplements.

"Developing high-end marketing materials that reflect the brand's commitment to natural health and breakthrough pharmaceutical technology."

Problem: The client had fragmented visual elements that failed to form a cohesive brand identity.
Complexity: Developing designs for 10 distinct SKUs required maintaining brand recognition while ensuring clear visual differentiation between product categories.
Requirements: The design needed to communicate both eco-friendliness and scientific expertise simultaneously, avoiding generic pharmaceutical clichés.

Visual Strategy for 10 SKU: I developed a scalable design system for the entire range of 10 supplements. This involved creating intuitive color-coding, such as 'Digest P-1000' (Yellow) and 'Protector P-1000' (Mint), to help customers quickly navigate their health needs in a pharmacy setting.
Vertical Branding & Typography: The 'SHORASHIM' name is positioned vertically as a consistent brand pillar across all SKU variations. This design choice, combined with clean bilingual typography (Hebrew & English), creates a modern, trustworthy, and premium pharmaceutical feel.

Custom 3D Product Visualization: To elevate the presentation, I created a custom 3D bottle mockup for each of the 10 products. This ensured photorealistic, consistent, and high-quality visuals for marketing materials without the need for multiple photo shoots.
Print-Ready Precision: All label designs were meticulously prepared for print, managing complex details, ingredient lists, and legal requirements while ensuring pixel-perfect alignment and color accuracy (CMYK/Pantone).
Tools Used: Adobe Illustrator, Adobe Photoshop, Blender, Adobe InDesign.

Cohesive Brand Family: The final design system successfully unified 10 diverse products into a single, premium brand family. By combining 3D visualization with precise technical execution, the client received a complete toolkit for both digital marketing and physical production.
Market Positioning: The new identity positions SHORASHIM as a professional, trustworthy leader in the natural supplement market, bridging the gap between nature and science through clean design and high-end rendering.